Hel Silva

Marketing Campaign l OLX

Branded Short Video l Porta dos Fundos + H2Bet

Influencer Campaign l OLX

Influencer Content l Marcia Sensitiva

Social Media l OLX

Branded Content l 99

Fashion Branded Video l Shop2gether

Fashion Editorial l OQVestir

Short Doc Branded Content l ACE Exits

Branded Content l Rexona

Institucional l Loggi

Educational Content l Unilever

Infographics l Danone

Branded Short Video l Cheetos

Branded Content l Diageo

Branded Content l RedBull

Marketing Campaign l OLX

Editorial Content l OLABI

Social Media l Jasmine

Branding Animation l Animation

Social Media l Seda

Editorial Branded Content l Veja Magazine

Branded Animation l LinkedIn

Branded Content l Cachaça Jós

Video lessons l Guia do Estudante Digital Magazine

Social Media l Activia

Hi, I’m Hel

I’m a branded content professional focused on innovation and technology with +14 years of experience. Today I work as head of branded content – planning strategy, producing and creating tailor made solutions for advertising in multiple industries.


I also have a passion for communication: I give lectures, teach about technology, platform, algorithms and best practices – not only for general audience but also clients.


I comfortably navigate conversations between sales, strategic, creative, production and consider myself a data oriented person. I’m lucky to work at Kwai and study at MIT, since I’m a tech and video enthusiast. I do believe in it as a way to make the world more accessible, connected and a fun place to live.